Online Marketing

We take the guesswork out of online marketing by studying your market, creating buzz, driving traffic, and converting leads.

Marketing your Web site is as important as the design of the site itself. IMG's years of experience have given us valuable insight into Internet branding, niche marketing, VAR marketing strategies, and SEO.

Using detailed statistical reporting,  we track all of your Web site’s increased activity, and so the return is easily demonstrable to your Employers, Board of Directors, Owners, or Business Partners.

Search Engine Marketing and Optimization
As part of the initial SEO research and management and ongoing maintenance of your campaign, IMG can employ the following strategies and tasks:

• Research Your Target Market with Meticulous Keyword Research
• Optimize Site Content
• Build XML Sitemap for Google to verify structure of your site
• Setup Analytics & Reporting
• Optimize Site HTML coding
• Keyword Research & Recommendations
• Review of Search Engine Friendliness Issues
• Competitive Analysis
• Design, Usability & User Experience Suggestions
• Content Creation and Content Development Campaign
• Link Acquisition and Link Development Campaign
• Recommendations for Avoiding Negative Search Engine Issues

 

Social Media and Brand Reputation Management
Utilizing social media is essential to increasing visitor traffic to your website and improving your site’s ranking on search engine results. We will market your website across multiple social media outlets (like Facebook and Twitter), engage customers and potential customers in conversation, implement social media campaigns, and promote current specials and inventory. The social media campaigns will also complement e-mail marketing efforts and on-going campaigns in Google Adwords.

Pay-Per-Click Campaign Management
Our Pay-Per-Click campaign management makes use of the industry-leading pay-per-click service, Google’s AdWords (powers both Google.com and AOL Search). This service has a reach exceeding 65% of total US search volume.

Based upon research and discussion with you, we will build a list of approximately 20 keywords to implement. This list will be constantly monitored and updated based on statistics and results.

Each keyword has its own unique cost based on what other businesses are willing to pay for the same words, so essentially, you will bid against other businesses for keywords. Part of our management services will be to constantly monitor this bidding process, and to ensure we maximize your site traffic while not exceeding a fixed daily/monthly budget

 

Opt-In Email Marketing
Impact Mail provides a powerful email marketing solution with advanced features, exceptional deliverability, detailed analytics and robust reporting. We understand that email marketing is a strategic marketing channel, and are well-suited to deliver relevant, timely and cost-effective messages to increase brand awareness.